In the release posted on the App Store Connect page to announce the new rules Apple did not refer to the new European Union General Data Protection Regulation as an influencing factor behind the changes. However, the amendments seem to mirror the requirements of GDPR.
GDPR is a new data protection legislation, that was introduced on May 25 2018, which was drawn up to safeguard private personal data. The legislation applies to any organisation that does business in Europe.
Other changes include:
- Any third parties that data is shared must be listed, including analytics tools, advertising networks, and third-party SDKs.
- The third parties listed must also use the shared data in line with the new policy.
- The app must also outline its data retention and deletion policies, as well as advising users how they can revoke consent or request their data be removed.
This announcement comes just weeks before the annual Apple iPhone announcements so it is likely that there will be more changes revealed to ensure that GDPR is not being breached.